The generative AI boom took off through creativity. Tools that could generate images, design assets, and written content were among the first to go mainstream, reshaping workflows for designers, marketers, and creators almost overnight. Since then, AI tools have made their way into other areas like code and customer service, but its most visible and immediate impact remains in the creative world. Billions are being invested, and adoption rates continue to rise, but with all this momentum come growing questions: is the current pace sustainable? What happens when regulation catches up? And who’s actually benefiting from all of this? To...