At the end of the 2022 United States Grand Prix, a short, grey-haired man waved the chequered flag from the gantry overlooking the Austin race track. He was mocked on social media for his lack of enthusiasm. We didn’t realise it at the time, but this was the start of something big. The ordinary-looking man who waved the flag was Tim Cook — one of the most famous and successful CEOs of all time — but the business he runs, Apple Inc., is no ordinary company. In 2025, Apple’s annual revenue topped over $400billion a year; more than Meta, Netflix, and...