Toys — the millennia-old companions of childhood — increasingly vie for attention with electronic screens. Bengaluru-based startup PlayShifu says it is solving this modern-day problem for parents by transforming passive screen time into active learning sessions for cognitive development. “We do this by combining physical, tactile play with digital interactivity — all built on our proprietary, patented technology,” says Dinesh Advani, co-founder of PlayShifu.While online channels contribute 45 per cent of sales, nearly 80 per cent of PlayShifu’s revenue comes from international markets. The products are exported to more than 35 countries, and sold across 2,500 retail outlets.As global companies…

