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More AI is not Always Better For Small Firms Chasing Export Growth

News Snapshot:

Artificial intelligence (AI) is becoming a practical trade tool for small exporters that cannot afford large technology teams, overseas offices or dedicated market research units. A new study of small and micro-enterprises in China's Yiwu International Trade City finds that AI can improve export performance, but it also warns that more technology does not automatically mean better results. The study, titled "Artificial Intelligence and Export Performance in Small and Micro-Enterprises: The Roles of Internal Capability and External Tools," was authored by Mengyang Gu and Chuyue Jin of Kookmin University in the Republic of Korea and published in Sustainability. Based on…

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