Soon, textiles featuring multicoloured crewel embroidery, appliqué, beadwork, chikankari and bandhani were finding their way into retailers such as Macy’s and Pottery Barn in the US, and John Lewis in the UK. She turned her attention to India in 2012, launching the brand’s first retail store in Delhi. Today, the Sarita Handa brand has evolved into a design-led lifestyle name, offering everything from home furnishings, fabrics, furniture and décor.