Infinite ScrollThe Department of Labored ContentTrump’s Cabinet has joined TikTok, but the White House is about to learn that controlling the platform isn’t the same as being good at it.By Brady Brickner-WoodJuly 29, 2026Illustration by Ariel DavisSave this storySave this storySave this storySave this storyFor this week’s Infinite Scroll column, Brady Brickner-Wood is filling in for Kyle Chayka." class="external-link external-link-embed__hed-link button" data-event-click="{"element":"ExternalLink","outgoingURL":"https://www.newyorker.com/culture/infinite-scroll"}" href="https://www.newyorker.com/culture/infinite-scroll" rel="nofollow noopener" target="_blank">For this week’s Infinite Scroll column, Brady Brickner-Wood is filling in for Kyle Chayka.When the White House announced, last week, that President Donald Trump’s Cabinet members were launching TikTok accounts, it urged users not to…