SINGAPORE – Amid the rise of e-commerce, hyper-personalised service and the post-pandemic travel boom, hospitality has moved beyond one-size-fits-all.Kung Teong Wah, cluster general manager for Parkroyal Collection Pickering and Parkroyal on Beach Road under the Pan Pacific Hotels Group, firmly believes that era is over.Guests are so well travelled and diverse that even an order for a cup of coffee comes with its own distinct standards, he said.“If you come from Australia, the expectation for your coffee is very different from someone who might be from Japan, India or Italy. Even the blend and the way the beans are extracted,”…