NANJING, China, Sept. 27, 2023 /PRNewswire/ — @VisitJiangsu, the social media account run by the Jiangsu Provincial Department of Culture and Tourism, has reached a total of 2 million followers on social media platforms including Facebook, Instagram, Twitter, YouTube and TikTok by August 2023. With over 5,000 posts that have been seen by 100 million audiences and generated over 20 million interactions, @VisitJiangsu has promoted the culture and tourist attractions of Jiangsu worldwide. What’s the key to the success of @VisitJiangsu? We may find the answer by exploring the mindset of its international promotion campaign. Diverse Online and Offline Touchpoints...