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BMW uses Fortnite's virtual worlds to tease its upcoming iX2 EV model

News Snapshot:

It is not uncommon for cars to feature in video games. After all, who doesn’t remember manically piloting a Ferrari Testarossa Spider in Sega’s iconic Outrun game? But BMW has leveraged the power on online gaming’s massive audiences to introduce the uninitiated to its upcoming all-electric iX2 model. The German brand announced that it is the first to introduce a Car Creator in Fortnite. To do so, BMW created a virtual city of the future with the island "Hypnopolis", which is fully explorable by Fortnite players, while a bespoke storyline has been created that (you guessed it) heavily revolves around…

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