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Major retail chain expands into UK – with retailers facing 'collateral damage'

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Chinese online retail giant JD.com has launched its Joybuy platform in the UK to challenge major rivals including Amazon.21:21, 10 May 2026View ImageChinese online retail giant JD.com has launched its Joybuy platform in the UK to challenge major rivals including Amazon.UK retailers face "collateral damage" as China's answer to Amazon, Joybuy, expands into the UK. Chinese online retail giant JD.com has launched its Joybuy platform in the UK to challenge major rivals including Amazon.Joybuy offer products across technology, appliances, beauty, home, groceries and other essentials, with next-day delivery available to about 17 million households.“We’re here to shake up the UK…

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