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How China’s big push to win back tourists is paying off

August 12, 2026
Source: economictimes.indiatimes.com economictimes.indiatimes.com
News Snapshot:
A minimalist villa nestled among lush forests, misty limestone peaks and cinematic skyline views: striking Instagram reels like these finally convinced Claire Thum to make her first trip to China.The 28-year-old Singaporean is one of millions of foreign tourists who visited the country in 2025, when arrivals and tourist spending surpassed pre-pandemic levels for the first time.Thum knew only of terracotta warriors until Chinese travel content began regularly popping up on her feed. “To me, the first step to exploring more of China was to dip my toes into Shanghai,” she said.Also Read: China tightens business visas for Indians, disrupting...
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