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How this Canadian health supplement company is managing trade volatility while navigating U.S. expansion

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Open this photo in gallery:While international expansion is important, Organika CEO Aaron Chin says his company’s focus remains on building the brand in Canada. ‘We need to take care of our backyard first. We’re a Canadian brand, and this is the best time to grow within Canada.’Ethan Cairns/The Globe and MailOver the last five years, Organika has leveraged its Canadian identity – including the country’s strict regulatory and quality standards for health food products – to break into new international markets such as China and the United Kingdom.But that strong Canadian reputation has been tested with its entrance into the…

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