Black Friday: Big discounts, small profits Keystone-SDA Discounts, discounts and more discounts: in the days leading up to and following Black Friday, there’s a real gold-rush atmosphere among bargain hunters and the retail sector. However, an analysis by the Gottlieb Duttweiler Institute (GDI) describes this US shopping trend as a ‘lose-lose’ situation. This content was published on November 13, 2026 – 15:12 On November 27, it’s that time of year again: the day of special offers is hitting shop shelves and online stores. Retailers are already courting shoppers eager to spend. It all kicked off last Wednesday with Singles’ Day….