Wang Juan, chief editor of Tencent's video business, announced that Tencent is preparing its over-the-top content plans for 2015 by cooperating with license owners and hardware manufacturers.

Wang said Internet TV in China is a regulatory focus of the State Administration of Press, Publication, Radio, Film and Television of China because smart TVs will become a mainstream platform for video distribution in China. She said the OTT market brings business model diversification opportunities and the clear policy will benefit the long-term development of the industry's domestic Chinese players.

Tencent vice president Sun Zhonghuai pointed out that Tencent video will enhance upstream content investment and production to seize market-leading content supply. Tencent video will rely on content source investment, strategic cooperation, and in-house production to ensure its competitiveness in the content sector.

Sun said that Tencent will build a content distribution platform to maintain its advantages on multiple terminals, including PC, mobile device, smart TV, and set-top box.

Pricing and hardware specifications for Tencent's venture into the sector are not yet available.