South Korea-based Orion Group, famous in China for its chocolate pies, intends to begin offering value-added mobile services before the end of 2003, according to Hu Yijing, Orion PR representative.

Orion has set up a deal with China Mobile to launch a promotional campaign for the "Coloring Ring Back Tone" service, which can substitute songs, music, or other sounds for ordinary caller ring tones. When someone calls a mobile phone using the service, that caller will hear music instead of the usual ring tone.

Orion will print ads promoting the service on its packages of chocolate pies. "Orion has signed agreements on these legal issues with related bodies, such as the Chinese Music Copyright Association and BMG," she added. Financial details of the agreement were not disclosed.