When website addresses using writing systems like Chinese and Arabic were introduced back in 2009, it was hailed as a step that would transform the internet. But 12 years later, the vast majority of the web remains wedded to the Roman alphabet – and Icann, the organisation in charge of protecting the internet’s infrastructure, is on a mission to change it. “The truth of the matter is that even if half the world’s population uses the internet today, it’s the elite of the world – mainly those living in cities, mainly those with a good income,” says Göran Marby, head...