The cost of living continues to soar, and British households can’t even watch TV? Inflation is running high, putting enormous pressure on British households. Video subscriptions are the first to cut unnecessary expenses in response to the cost of living soaring. Data from market research firm Kantar shows that in the first three months of this year, UK consumers cancelled about 1.5 million video subscription accounts, a record level, affecting platforms including Disney Plus, Apple TV Plus and Now. Based on interviews with 14,500 people, Kantar found that around 3% of UK households subscribed to TV programmes in the first...