Agencies Chinese handset brands like Vivo and Oppo not only took on the big sponsorships, but also roped in Bollywood celebrities to be the face of the brand Media spending by handset manufacturers halved in FY22 to ?560 crore from ?1,200 crore in FY20, and was also sharply lower than the ?860 crore that they spent in marketing their wares through mainline advertising in FY21, mainly due to geopolitical tensions as the aggressive Chinese players cut down on spending, according to industry estimates. And experts expect spending on advertising to remain flat on year in the current fiscal, which began...