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TikTok Secretly Scores Influencers on Metrics Like 'Cooperation' and 'Diligence'

November 10, 2022
Source: gizmodo.com.au gizmodo.com.au
News Snapshot:
TikTok Secretly Scores Influencers on Metrics Like ‘Cooperation’ and ‘Diligence’ TikTok quietly launched “scores” for influences, ranking content creators on factors such as enthusiasm and their willingness to promote products, according to a new report in MarketWatch. Internal documents show that TikTok discussed plans to provide these social media credit scores to its business partners under strict secrecy. As the short-form video app works to turn its exploding popularity into a sustainable business, the company is particularly focused on introducing a shopping platform where you can buy products through the app. These scores for influences are a part of that...
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