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Beauty brands are coming for your most embarrassing problems

April 10, 2023
Source: afr.com afr.com
News Snapshot:
Lauren Sams Fashion editor Apr 10, 2023 – 8.34am Save Share Dandruff, acne and even sweat are all problems that product developers have tried to tackle for decades. But a slew of new brands is marketing solutions to these in a different way: by making them fun, and even aspirational. You may know Straand’s electric orange bottles from its aggressive Instagram and TikTok campaigns. Its desirably named products (Crown Cleanse, Head Doctor, Miracle Worker) are shown in the hands – and on the heads – of influencers and its resident trichologist, Chelcey Salinger. If not, don’t worry: with $2 million...
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China Tech Buzz Topics: ASIA | Australia | brand | branding | ByteDance | China | consumer | customer | doctor | editor | executive | fashion | Founder | Gold | health | IT | marketing | medicine | Melbourne | online video | Orange | publishing | social media | supermarket | TikTok

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