China's Office of the National Campaign on Anti-prostitution and Anti-delinquency, National Copyright Administration of China and the Society and Law Channel of CCTV have jointly launched an initiative to mark the ninth World Intellectual Property Day, which falls on April 26, 2009.

Millions of Chinese consumers and dozens of mainstream media and portal websites across China will join this initiative which is called Green Tag Signing and aims to guide the public to show respect to creation and innovation and offer support to legal publications, both online and offline.

Consumers who buy books or audio-video products from major book stores across the country will receive a Green Tag starting April 22. Besides, Internet users can join the initiative by participating in an online survey on Sina.com. Meanwhile, a total of 46.85 million illegal publications will be destroyed during the same period.

The Society and Law Channel of CCTV has arranged a special party for the initiative, inviting public figures and representatives from the IPR departments to discuss issues related to the protection of IPR.