Chinese telecom device maker ZTE announced its redesigned enterprise logo along with its new brand slogan "Tomorrow never waits".

This is reportedly the first time for ZTE to change its logo. This new logo will be applied to the company's full product lines from March 2015 and the full logo replacement is expected to be completed in 12 months.

The new logo has rounded design and lighter color, which dovetails with the company's new CGO philosophy (Cool – Green – Open). Based on the new CGO philosophy, ZTE will drive innovations that are dynamic, youthful and compelling to users, sustainable and environmentally responsible, as well as open-minded and collaborative.

According to ZTE, the new logo presents a new corporate identity that is aligned with its strategy to focus on transformative value-added M-ICT innovations for consumers, carriers, enterprises and organizations as mobile connectivity and cloud-based technologies reshape the digital landscape.

Meanwhile, the new ZTE slogan, "Tomorrow never waits", reflects the company's ongoing commitment to providing customers with access to technology solutions that will define the future.

Shi Lirong, president and chief executive officer of ZTE, said that ZTE is evolving their operations in line with their broader M-ICT vision, which will help them deliver higher value to customers and drive the growth of their business. The new M-ICT strategy will open up a total addressable market of USD3.5 trillion for ZTE, far bigger than the USD350 billion telecommunications market.