Lianluo.com invested USD75 million to participate in the third round financing of Razer and the two parties will begin cooperating in the virtual reality sector.

According to the agreement signed by the two parties, Lianluo.com's investment will focus on supporting the development of Razer's VR business and its research and development in smart hardware. In return, relying on its branding and sales channels in North America and the world, Razer will help Lianluo.com develop overseas markets.

He Zhitao, chairman of Lianluo.com, said that the reason for investing in Razer is because of its achievements in the VR sector and the complementary advantages of the two parties. Razer's advantages in hardware will reinforce the existing VR ecosystem of Lianluo.com.

Chen Minliang, founder and chief executive officer of Razer, said that the new investment from Lianluo.com will become great help for Razer's expansion in VR and other smart hardware sectors.

The investment in Razer marks Lianluo.com's new move in the virtual reality market. Prior to this, the company established a smart home joint venture with Haier; acquired smart wearable medical enterprise Dehaier Medical; and invested in mobile hardware peripheral enterprise Kuner.