The World Wide Web Consortium (W3C) will open an office in Beijing at the end of April.

The office is based at the Advanced Computing Technologies, School of Computer Science and Engineering of Beihang University in Beijing.

With demands from both internal and international markets, W3C says it is important that the Web industry in China use international standards, and actively participate in developing them. Feedback on issues like internationalization and mobile Web usage in this enormous market need to be relayed back to international standardization work.

To achieve its goal of the full potential for the Web, W3C needs Chinese expertise. By opening its Mainland China office, W3C hopes to actively engage the Chinese industrial and academic communities in the development of international Web standards.