Guangdong's Zhongshan Cable is deploying BigBand Networks' (BBND) Broadband Multimedia-Service Router to process, manage and deliver digital television services, including HDTV and video-on-demand.

Zhongshan Cable serves approximately 300,000 subscribers in the city and is using the BMR to improve the video quality and bandwidth efficiency of its television services.

"Zhongshan and other Chinese cable operators continue to move forward with advanced digital video services that will soon rival those offered anywhere in the world," said Johnny Cheung, BigBand's senior regional director of the Asia-Pacific region. "We look forward to continuing to introduce solutions that can expand the content and enhance the quality and user experience of video services in China."