Sterling Commerce, a provider of business integration solutions, recently announced its official launch into mainland China.
The company will expand relationships with more than 15 resellers in Asia and look to add additional partners to penetrate the market.
"For the next 12 months, China represents the most significant market expansion for Sterling Commerce," said Sam Starr, president and CEO, Sterling Commerce. "With the growth in the economy and the pressure on enterprises to become even more competitive globally, Sterling Commerce is ideally positioned to help companies in China succeed. Our initial focus will be the banking community in China. We currently have a very strong relationship in the top banks globally with nine out of the top 10 banks using our Connect products."
Sterling Commerce has an indirect market strategy in Asia, relying on dedicated partners for sales, first line support and implementation services. "We currently have more than 15 dedicated reseller partners in Asia who understand the local business intricacies and will pursue this same strategy as we enter China," said Starr.
