According to Liu Binjie, deputy director of the State Administration of Press and Publication. China's government intends to create conditions and adopt preferential policies for the media sector to achieve development and growth through self-reform.

Speaking at a meeting on the power and responsibilities of the media during the 2003 annual conference of the Boao Forum for Asia, held in south China's Hainan Province, Liu said the government supports the opening-up of the Chinese media and encourages the Chinese media to cooperate with foreign counterparts and to compete on the international market. He was convinced that China would have its own nation-wide media groups in several years, while gradually opening its distribution market for publications to the outside.

Currently, China's mainland has 2,119 newspapers, 9,038 magazines, 568 publishing houses and more than 290 audio-visual producers. China also has 1,969 radio and television stations and over 150 news websites on the Internet.