Index Corporation has signed an agreement with the Walt Disney Internet Group (WDIG) to develop and distribute Disney branded mobile content for the Chinese market.
Having experienced joint success in Japan, where Index and WDIG already collaborate on several Disney branded mobile content projects which lead the market, the two companies have decided to extend their relationship into other markets in Asia. This latest agreement between the two parties allows Index to launch a Disney Mobile service via China Mobile within Q4 2003, making mobile content based on Disney characters available to the more than 150 million China Mobile subscribers.
The primary intent of this agreement between Index and WDIG is to combine the strengths and experiences of each company to deliver world-class, advanced technology, interactive, and entertaining mobile content focused within China Mobile's Monternet GPRS/WAP mobile platform. Consumers will be able to subscribe to dynamic Disney Mobile content, including colorful logos, polyphonic ring-tones, animated wallpaper screens and games, directly from their phones.
The content will be based on Disney's line-up of classic characters including Mickey Mouse and Donald Duck, as well as on characters from modern Disney classics such as The Lion King, and more recent blockbusters such as Disney/Pixar's Finding Nemo. Other compelling mobile content will be introduced on a regular basis. Also being considered are such services as horoscope, light-education, and other content enjoyable to all mobile users.