Win Win Gaming Inc has entered into an exclusive agreement with the Shanghai China Welfare Lottery to develop new Instant Ticket lottery games and a new TV lottery game show to be marketed throughout the Shanghai region. This agreement is the first of its kind between a U.S.-based lottery/gaming company and the China Welfare Lottery.
In addition to the development of several new Instant Ticket lottery games and a full season of prime time TV lottery game shows, Win Win will also provide the marketing for the new lottery products and will consult on overall existing lottery operations in Shanghai.
Yu Jianguo, director of Shanghai Welfare Issuing Center, said, "We are very pleased that Win Win can help us on development of new Instant Ticket lottery games tied to a TV lottery game show. We look forward to a new and exciting program to improve our sales for 2004 and we are confident that together we will make it a success."
Shanghai China Welfare Lottery was instituted in 1987 with proceeds directed toward the benefit of social programs throughout the area. In 2003, Shanghai China Welfare reports that gross annual sales of the lottery have reached 0.97 billion CNY.