Yangtze Telecom Corp. has announced that it has signed an Exclusive Content Distribution Agreement with Setanta Media of Ireland for the introduction of a range of mobile sports and entertainment content to the Chinese mobile market.
The revenue sharing agreement is for an initial term of three years and grants Yangtze Telecom exclusive distribution rights throughout China for Setanta Media's current in-depth and highly personalized mobile sports content. Setanta Media is a mobile sports content company in Europe. Setanta Media's mobile products have been deployed in the UK, Canada, USA, Norway, and Spain. Setanta Media will provide continuing development, creation and supply of information and programs based on European and North American sports as are mutually determined to be of interest to the Chinese end-user.