Chinese wireless value-added services firm Linktone (LTON) has signed an exclusive partnership with Hainan Satellite, the parent company of Travel Channel China.
Chief Executive Officer Michael Li commented, "We are delighted to announce this exclusive partnership with Hainan Satellite, a television station with coverage in all 31 provinces throughout China and a broad audience of more than 300 million viewers. As the exclusive provider of wireless value added services for Hainan Satellite interactive programming, Linktone continues to execute its ongoing strategy of developing new media initiatives while delivering a differentiated product."
Under the terms of the agreement, Linktone will be the exclusive partner to Hainan Satellite providing interactive WVAS for all its television programming. In addition, Linktone will provide product development, technical support, as well as 24-hour customer service support for Hainan Satellite.
Mr. Huang, General Manager of Hainan Satellite said, "We successfully organized the Miss World Pageant, and received recognition with five awards dating back to 2004 for best program invention and most valuable TV media for investment. While we seek new platforms to reach out to the vast audience in China, we believe Linktone is an excellent partner for us in helping drive the convergence of new and traditional media while using wireless as the channel."
The Travel Channel China is a leading nationwide television channel for travel information throughout China. The Travel Channel China broadcasts 24-hours a day, and currently covers all 31 provinces with a viewer audience of over 300 million in China.