Internet

3721's New Search Engine Brand Strategy In China

In its newly publicized strategy, 3721 plans to initiate a real-name search nicknamed the 'Business Opportunity Engine', one of several new services planned.

This new search engine is expected to offer a more convenient and efficient network marketing service through which users can easily find a particular enterprise's information by simply inputting its name in the address bar.

Nevertheless, this is seen as little more than a prelude to 3721's entering the search engine market and cooperating with Yahoo. Earlier, 3721 told Sohu IT that it would cooperate with Yahoo in promoting its own search engine service, with the latter promising to provide core technology details where necessary. Currently, 3721 is in the last stages of preparation for its work with Yahoo.

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