Although China's national brand cell phones have gradually come to account for half the market over the past five years, compared to foreign brands, they are less recognized by domestic consumers and are more likely to be cause for complaint.

The most common perception is that they are still facing issues with quality, core technology, and a large stock in the market and development.

Some experts say China's national brand cell phone has reached a new stage of development, where which it needs to quickly transition from expansion to quality and technique improvement. In addition, China should strengthen its research on core technology in order to turn out its own intellectual property containing both technology and products, thus enhancing its competitiveness in the international market.

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