Lingo Media Inc., an educational publisher in China, announced that it has signed a Memorandum of Understanding (MOU) with Beijing ZRRT Communications Co., Ltd. (ZRRT) to establish a strategic partnership in the mobile value added services market in China.
The partnership intends to leverage Lingo Media's established brand and English content with ZRRT's technologies, expertise, and business relationships in the rapidly growing market for SMS/MMS and other mobile value added services in China.
Under terms of the MOU, ZRRT will assist Lingo Media with the development of its mobile value added service business and manage the application process to secure the required licenses in China. Additionally, ZRRT will provide support to Lingo Media, give technical guidance to its product development, and use its business relationships and expertise to facilitate Lingo Media's market penetration. This strategic partnership is subject to a definitive agreement, which Lingo Media expects will be concluded during the second quarter of 2004.
Lingo Media's expansion into SMS/MMS and other mobile value added services in China, through the development of an online community, will focus on: Edutainment games with English content; English information services such as news, weather and sports; and mobile entertainment services including mobile games, ring tones, wallpapers, and other downloads and applications.
Founded in 2003, ZRRT is a wireless telecom and Internet service provider in China. In 2003, ZRRT formed a strategic alliance with Sun Microsystems, Inc. and China Unicom , currently the largest CDMA telecommunications provider, to develop and deliver Java technology based mobile applications and services under the brand "UniJa" to 90+ million China Unicom subscribers.