Genesis Microchip Inc., which develops image processing technologies for consumer display products, and TCL Corporation, aChinese consumer electronics manufacturer, today announced the establishment of a cooperative technology laboratory.

To be located at TCL's Development Center in Shenzhen, this digital video laboratory will be staffed by both TCL and Genesis engineers to help optimize the picture and video quality in TCL's flat-panel and digital televisions for China's domestic market. TCL will manage the daily operations of the facility and Genesis will provide engineering, technology and marketing support to the project. TCL plans to market TVs resulting from this joint effort exclusively in China under the DDHD by Faroudja brand. DDHD represents the Digital Dynamic High Definition processing behind the co-branded technologies.