TOM Online, a mobile Internet company in China, today announced a strategic partnership with Sports Weekly, China's largest sports newspaper with circulation of over 4 million, to jointly develop and market sports related wireless Internet products and services over TOM Online's wireless Internet platform.
The two companies have also reached an agreement to develop and market IVR services based on Sports Weekly contents on an exclusive basis. The multi-pronged partnership includes online content development, wireless Internet product development and distribution and co-marketing program. The official collaboration will kick off during the 2004 Olympics in Athens. TOM Online and Sports Weekly will send a joint reporting crew to Athens during 2004 Olympics, to report the latest Olympics news live from the field. A suite of wireless Internet services across SMS, MMS, WAP and IVR will be available to TOM Online users, such as latest games results, interviews with winners and the Chinese Olympics team, sports fans chat rooms, image downloads and interactive games.
TOM Online also reached agreement with national and international news agencies and media such as Xinhua News Agency, Reuters, Agency France Presse, Getty Images and over 100 sports media to acquire information for Olympics fans in China.