NBA.com, the official website of the National Basketball Association, and Sohu.com Inc. (Nasdaq: SOHU) announced today they have renewed their two-year relationship to continue to jointly develop the NBA's Chinese destination, NBA.com/china and unveil new wireless NBA licensed products and services to the Chinese market.
Sohu will also work with the NBA to produce the official NBA.com/china section for the first-ever NBA China Games featuring preseason games between the Houston Rockets and Sacramento Kings on October 14, 2004 in Shanghai and October 17, 2004 in Beijing.
As a part of the NBA.com Network of more than 60 sites, NBA.com/china will continue to provide millions of NBA fans across China with extensive NBA coverage year-round, further enhanced by additional video content and new interactive sections. Sohu will continue to host, publish and promote the site in China. The NBA and Sohu's new wireless content service will provide NBA logos, photos, scores and other news updates, as well as individual player statistics for delivery to Chinese mobile phone users.
NBA.com/china features all the latest NBA news, feature stories, photos, video and audio clips, real-time scores, play-by-play updates, boxscores, standings, and statistics. Chinese fans can also use the site to access the latest information on NBA players and NBA history, as well as selected post-game press conferences and player chats. The site furthermore includes special pages and coverage of NBA events such as the NBA China Games 2004, NBA All-Star, NBA Playoffs, The Finals, NBA Draft, and various other NBA grassroots programs and promotions taking place in China throughout the year.
