China Search Engine Ads Increasingly Popular, Inc. announced today that the most expensive online ad in China was generated on September 7, 2004.

Shanghai SouBu Co. purchased a text link ad on Baidu, currently the largest Chinese Internet search engine, for over US$157 (CNY1300) per character per day. The old record was held by Sina, which was US$139 (CNY1150) per character per day.

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