The printer market currently ranks below only the PC and mobile phone markets in China's IT industry, which is perhaps why Lenovo recently announced that it would be replacing its outdoor ads for PCs with ones for printers ¨C signifying the Group's formal entry to the market.

In order to gain a firm foothold, however, both patented technology and a large amount of money are a must. With this in mind, Lenovo has decided to make an initial outlay of CNY20 million on the development of its printer business.