Lexar Media (NASDAQ:LEXR), a marketer and manufacturer of digital media and accessories, and Digital China Holdings (Digital China), an IT products distributor, have entered into a strategic distribution agreement for Digital China to offer Lexar's complete line of flash memory cards, USB flash drives, digital music players as well as its Kodak branded flash memory cards, in China.
Digital China and Lexar will work together to offer both Lexar and Kodak brands of products. Digital China resellers and partners will have access to both brands of flash memory cards, as well as Lexar's USB JumpDrives and digital music products and accessories.
Digital China is currently one of the largest IT products distributor and systems integrators in China. It distributes more than 1,100 product models including PCs, peripherals, software, and consumer IT products from Kodak, NEC, AMD, Oracle, Sun Microsystems, and Microsoft, through a network of over 6,000 resellers and agents across China.