Sun 365 Multimedia Holdings Limited today formally announced its strategic partership with 116.com.cn, an affiliate of China Netcom, on the production of interactive television programs.

As a part of their cooperation, the two companies will first launch an interactive program titled "Speak To Women" hosted by Ms. Yang Lan, president of Sun 365. The program is marketed as a "spiritual depot for female professionals in China" and aimed towards making them healthier, more confident and happier.

Internet viewers may communicate with Yang Lan and other online experts via 116.com.cn's portal using either mobile or Internet telephony.