Under the agreement, IC Star MMS will utilize the best of its pool of celebrity and their artistic resources, in conjunction with Kong's development of Multimedia Messaging Service (MMS) and wireless interactive entertainment. Kong will provide the technical platform and promote these new services to its users.
Commenting on the partnership, Mr. Shanhe Yang, CEO of Telecom Communications said: "We are very pleased to have this opportunity to partner with Kong, the leading provider of advanced second generation (2.5G) wireless interactive entertainment, media, and community services to consumers in China. IC Star's contents will opt-in by their millions register members. We are confident this partnership will be an extremely profitable one for both companies."