Shanda (SNDA) has announced a strategic partnership with search engine company, Baidu.com.

Baidu says it will leverage its search engine platform to help introduce Shanda's interactive entertainment content offerings to a broad audience base, and Shanda will have Baidu's search tools embedded in Shanda's user platform, further strengthening Baidu's leadership position in the search market.

"We are delighted about the opportunity to cooperate with Shanda. We believe this cooperation will help to improve our users' search experience as well as enable us to reach more users with specific needs for interactive entertainment content," said Robin Li, chief executive officer of Baidu.