California-based InterGrafx has officially opened a Beijing office to capitalize on the demand for 3D entertainment applications and services in the China market.

InterGrafx has been active in China for the last 7 months, and has forged relationships with business partners across the industry. Partners include branded handset manufacturers like Nokia, content providers, telecom operator, and web portals.

The company's products include a 3D software development kit, a 3D engine called IGnite, and various 3D mobile content. Those products are integrated into clients' online games and other entertainment offerings.