Warner Bros. Online today announced that Tom Online (TOMO) will be the sole wireless and Internet distribution partner for Warner Bros. Online in China.
The partnership includes the launch of the first official Warner Bros. Studios site in China on the back of Tom.com's website name.
Warner Bros. Studios' characters such as Scooby-Doo, Bugs Bunny and Tweety will be featured on the site along with sections dedicated to the Studios' movies, games, and wireless Internet products. Websites for upcoming feature films will also be available. Upcoming titles may include Batman Begins, Harry Potter and the Goblet of Fire, and Charlie and the Chocolate Factory.
Both parties agree to partner in the creation and distribution of Warner Bros. Studios wireless content for the first time in such advanced formats as MMS, WAP, wireless gaming, Flash, as well as animation and video streaming in the run-up to 3G.
Tom Online CEO Wang Lei Lei said that Tom Online will leverage its extensive wireless and Internet distribution networks to enable Warner Bros. Online to further strengthen their brand awareness and popularity in China, while generating wireless revenue and Internet traffic. In Q4 2004, Tom Online had over 60 million paid wireless users.