Shanda (SNDA) held a Content Cooperation for Digital Home Strategy Press Conference to announce the launch of a broad scope collaboration with its content providers.
48 leading content providers in China and from abroad participated in this press conference, signifying Shanda's effort to make available to the home users a diversified portfolio of applications including movies, music, games, online shopping, lifestyle, and online education.
Shanda's home entertainment station will open its operation platform, which integrates Shanda's user management system, marketing, customer service, technical support, and distribution and payment system, to support all Shanda's content partners.