eMedia Asia, joint venture between Global Sources (GSOL) and CMP Media, has formed a strategic alliance with Penton Media to launch "Electronic Design-China", a simplified Chinese edition of Penton's leading electronics magazine, "Electronic Design".

The new magazine will provide the latest technology and application methodologies to 40,000 design engineers and engineering managers in mainland China. It will be published monthly starting in March 2006.

The companies say the alliance allows Penton to capitalize on Global Sources' deep market experience in mainland China, supported by 1,300 team members in 44 locations. In return, Global Sources will draw content from Penton's electronics publications including "Electronic Design", "EE Product News" and "Microwaves & RF".