Digital Palette has invested US$860,000 in Mediapro Technology, a company that is affiliated with mobile solution provider Fractalist and carries out mobile solution operations in China, in order to support Mediapro Technology's efforts to expand its mobile solution business there.
Specifically, Japan's Digital Palette will provide Mediapro Technology with Data Science, its proprietary digital cross-media marketing platform that integrates essential marketing functions, ranging from digital campaign capabilities for sales promotion to customer relationship management capabilities, into its marketing database core.
The company is aiming for sales of US$1.7 million in fiscal 2007.