Internet

Shanda's New Deal Moves Ops To Shanghai

Shanda (SNDA) has inked a strategic partnership with EMI Music to offer EMI's music content to Shanda's user base through the EZ home entertainment platform as well asShanda's online entertainment portal.

Shanda also confirms that it will relocate its online music operation from its Beijing office to its main offices in Shanghai. The company says the strategic relocation will allow greater integration between Shanda's music business and its home entertainment platform.

EMI Music will also provide additional music related content, including artist information and news updates, on Shanda's platform.

Michael Hwang, President of EMI Music China, said, "We are very optimistic about the future of the digital home and wireless service market in China. As music consumption becomes more digitized, consumers are more likely to enjoy music on mobile and personal entertainment devices. Through Shanda's leading interactive entertainment platform, we believe EMI's music content will provide Chinese digital home users with a more interactive and refreshing entertainment experience."

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