TOM Online (TOMO) has signed a strategic cooperation agreement with Ourgame, one of China's largest online casual game operators.
Under the agreement, TOM Online will be the exclusive provider of services such as SMS, MMS and IVR through Ourgame's portal, Ourgame.com.
This partnership follows TOM Online's strategy to form unique large-scale distribution alliances allowing TOM Online to broaden its reach to Chinese consumers and share revenues with key distribution partners.
With a registered user base of more than 200 million, Ourgame is one of the largest online games portals in China providing a comprehensive range of board and interactive casual games. The company has an active user base of 18 million a month as well as a concurrent user base of more than 700,000.